Arca
Public Relations
The Client:
Arca is an eclectic lifestyle and homeware brand based in Norwich, seeking to bring joy and creativity to their customers in store and online. With a range of hand curated products from across the globe, Arca provides the latest bohemian, Scandinavian and hygge trends to brighten any home.
The Brief:
Arca wanted to build credibility for their brand through press coverage, both to promote the new site, secure links, and present themselves as tastemakers in the home decor field.
Our Approach:
We began with a kick-off call, exploring everything Arca wanted to achieve, their tone of voice, and the kinds of publications they wished to feature in. From here we were able to create targeted press releases and distributions.
By having an ‘always-on’ approach we were able to keep our eyes open for opportunities and upcoming features within the press. Following on from this, we booked and prepared Arca for numerous interviews and award submissions.
Results:
We achieved 50 placements with a combined 8.09M readership, 72K estimated views with 799 social shares and 46 backlinks.
Christmas Garden Decorations: How To Decorate Your Garden At Xmas (housebeautiful.com)
