Gravitas
PR
The Client
Gravitas Recruitment Group is a leading international recruitment consultancy, connecting top-tier talent with businesses across Europe and Asia.
The Brief
Gravitas brought Goho on board for a six-week communications project to announce two senior hires and the opening of their German office. The campaign needed to create a buzz across key regions, including the UK, Germany, China, Singapore, and Hong Kong, using a mix of social media and PR.
Our Approach
Before diving in, we took time to understand Gravitas inside out. We built a focused strategy that ensured every announcement landed with impact.
What we did
- Managed Gravitas’s social media accounts, building momentum before and after the announcements.
- Created and shared engaging video content featuring interviews with the new senior hires, distributed across social platforms and the Gravitas website.
- Crafted a compelling press release and pitched tailored stories to journalists in the UK, Germany, and Asia to maximise coverage.
The Results
The campaign delivered big, making a splash across recruitment, business, and industry media.
Social Media Growth in Six Weeks
- LinkedIn UK +11%
- LinkedIn Asia +60%
PR Wins
- 25 media placements
- 23.8M online readership
- 114K estimated online views
- 15 backlinks** driving traffic to Gravitas
The campaign was such a success that Gravitas and Goho have now locked in a long-term partnership. If you need PR that gets people talking, let’s make it happen.
Coverage:
Bdaily London - Appointments - https://www.bdaily.co.uk/articles/2022/09/20/this-weeks-london-appointments
Recruiter - Gravitas Senior - https://www.recruiter.co.uk/news/2023/06/schreurs-appointed-gravitas-top-role
BBP Media - Chief Revenue Officer Announcement - https://www.bbpmedia.co.uk/news/professionalservices/kurt-schreurs-appointed-as-chief-revenue-officer-at.html
The Gloabl Recruiter - Gravitas - https://www.theglobalrecruiter.com/schreurs-appointed-at-gravitas/
