Jessica Adams
Social Media
The Client:
Jessica Adams is a cognitive behavioural therapy specialist based in Brighton.
The Brief:
Jess needed a team to develop her social media channels to reflect her personality and professional brand. She also needed a team to manage her Facebook channel on an on-going basis.
Key Challenges:
Very limited advertising budget
Limited time
Our Approach:
The team at Goho embraced Jess’ brand, developing a unique look and feel that is capable of running across all her marketing activity, and a tone of voice that truly represents Jess as a person as well as a professional.
A social media strategy was developed and delivered, with all content streams focusing on aligning with this strategy and achieving our key objectives. We have created and posted at least 5 posts per week on Jess’ Facebook channel, whilst also carrying out daily engagement and constant community management to grow her following, encourage engagement with her content and provide new leads for her business.
As our organic social media presence developed, we began utilising the Facebook Ads platform to further our reach and improve the performance of Jess’ channel. These have been hugely successful so far, and continue to allow her incredible brand to reach new audiences every day!
Regular reports provide insights and recommendations to encourage constant improvement in our activity, as well as the opportunity to celebrate reaching KPI’s and objectives and, of course, set new ones!
The Results:
Increased Facebook followers by 537%
Increased Facebook engagements by 1400%
Increased Facebook reach by almost 5000%
“I decided I needed help with my social presence, engagement and visibility for my business. I was finding that I was spending too much time getting caught up in tasks that weren’t the best use of my time. I reached out to Goho who have been so approachable, kind, friendly and professional from the start. Everyone I have worked with (both website development and social media marketing) have been so accommodating. I was nervous at first that I wasn’t going to get the right ‘voice’ or branding, and that I would be giving up control. This couldn’t be further from reality - truth is, they do it way better than I ever could, and everything goes by me so I’m not left feeling out of control at all. 100% recommend”
