myNFT
Event
The Client
myNFT is a new marketplace looking to revolutionise the way that people buy and sell NFT’s. They worked to bring Europe’s first vending machine to London, for the NFT London conference in November 2022. The vending machine aimed to build the conversation around myNFT, whilst promoting their aims to make NFT’s accessible for all.
The Brief
myNFT wanted to generate press coverage around the installation, and give journalists a chance to have a hands-on look at the vending machine. Our goal was to ensure this reached the relevant audiences.
Our Approach
In starting our work with myNFT, we produced a mini-strategy to outline campaign objectives, market positioning and target audience.
From this, we created press releases, sought out relevant journalists and created a highly targeted list to reach out to for coverage and to attend the event. We also ensured photography for the conference in order to maximise reach after the event.
Results
During the campaign, we secured 17 placements with a total of 3.52m combined online views.
This included features in Bloomberg and Yahoo, with numerous journalists attending the conference to interview the myNFT team.
Coverage:
https://www.yahoo.com/lifestyle/europe-first-nft-vending-machine-080100065.html
