Tattoodo
Public Relations
The Client:
Tattoodo is the world’s leading tattoo media platform, bringing together artists, enthusiasts, and inspiration in one place. With a global audience and a passion for all things ink, they wanted to make an even bigger splash in the industry.
The Brief:
Tattoodo needed a PR strategy that would elevate their brand, increase engagement, and position them as the ultimate destination for tattoo lovers worldwide. They wanted coverage in major media outlets, a boost in user sign-ups, and a steady drumbeat of industry recognition.
Our Approach:
We knew this campaign needed to go beyond the usual PR playbook. Tattoodo already had a strong community, but it was time to amplify their voice and make them the headline act. Here’s how we did it:
Crafting the Narrative:
Tattoodo isn’t just a platform—it’s a movement. We built a compelling story around tattoo culture, artistry, and self-expression, ensuring every media angle felt fresh, relevant, and buzzworthy.
Media Targeting That Works:
We secured top-tier press coverage by tapping into our extensive media contacts. From lifestyle and fashion to tech and business publications, we made sure Tattoodo was on the radar of the right audiences.
Bold, Shareable Content:
To generate organic buzz, we worked with Tattoodo to create attention-grabbing press materials, exclusive interviews, and industry insights that got people talking.
Influencer & Artist Collaborations:
By leveraging partnerships with well-known tattoo artists and influencers, we expanded Tattoodo’s reach and credibility within the community.
The Results? Ink-Worthy Success
- Over 50 media placements across top lifestyle, fashion, and business outlets.
- Features in GQ, Forbes, and The Guardian
- Increased global engagement and sign-ups to the Tattoodo platform.
- Strengthened brand positioning as the go-to tattoo authority.
Tattoodo needed a PR strategy that would leave a lasting mark, and Goho delivered. If you’re looking to make headlines, let’s chat.
Coverage:
https://londontheinside.com/get-a-free-tattoo-at-the-tattoodo-flash-weekender/
https://secretldn.com/tattoodo-launch-london/