Ultra Decking

Jun 24

Public Relations

The Client:

Ultra Decking is one of the fastest-growing composite decking brands in the U.K. Their focus on product quality and customer service coupled with the company’s experience of designing and developing composite products to the highest standards has made them one of the leaders in the decking sector.

The Brief:

Ultra Decking were looking to increase their brand reach, develop themselves as an authority within their industry, and gain links back to their website. In particular, they wanted to feature within mainstream publications, particularly around homes and gardens.

Our Approach:

We carefully created a series of press releases with the intention of targeting key audiences and publications, and worked to build contact lists in a series of desired publications.

We also took a reactive approach to press, looking for relevant inroads that would allow the team at Ultra Decking to offer insight into current garden trends.

Results:

We have secured over 12 publications, including both local and national publications, and a number of high profile home and garden publications as per the client’s target list.

Of these, a number have included links back to the website, helping build their brand and reach SEO targets.