How to Boost Engagement with Polls and Questions on Social Media
Getting your followers to actively engage on social media can seem like a challenge, but polls, questions, and quizzes are fantastic tools to get them talking. Depending on your audience, these interactive features can drive engagement, spark discussions, and even help you learn more about your community. Here’s a look at how to use polls and questions effectively on platforms like Instagram and LinkedIn.
Instagram Polls For Quick Feedback
Instagram’s polls are a casual, fast way to interact with followers. They’re easy to respond to and can feel fun and spontaneous. If your audience is on the younger side or your brand leans creative, ask playful questions like, “Which colour do you prefer for our next product drop?” or “Which weekend activity do you love most?” Since people just tap to vote, it’s low-commitment for them but high-value for you.
LinkedIn Polls To Engage a Professional Audience
For a more professional angle, LinkedIn polls allow you to ask thoughtful questions that engage your network’s interests and expertise. Ask questions that relate to industry trends or business challenges, depending on your industry of course, you can ask questions such as “What’s your biggest goal for Q1?” or “Are you seeing a shift towards remote work in your field?” It’s a chance to gather insight from peers and showcase your brand’s understanding of the industry. As LinkedIn polls show up in the feed, a lot of the time it will get people talking in the comments too.
Use Quizzes to Make Engagement Fun and Informative
Quizzes work especially well on Instagram Stories, where you can play with topics like brand trivia, industry insights, or even “just for fun” questions related to your audience’s interests. LinkedIn quizzes can be trickier, but they can work in a professional context if you position them as mini-surveys to gauge industry trends, like “What’s the future of digital marketing? Take a guess!” This kind of lighthearted interaction can help to add a bit of personality to your brand.
Use Emoji Sliders
On Instagram, emoji sliders add a quick way to gauge how your audience feels about a topic or announcement. Ask something like, “How excited are you for our new launch?” or “Rate our latest blog post!” LinkedIn doesn’t have emoji sliders, but a simple 1-5 poll can achieve a similar effect. Ask, “How relevant do you find short-form video in marketing?” or “How important is work-life balance to you?” This provides you with a snapshot of audience sentiment in a way that’s easy and fun.
Share and Respond
Whether you’re on Instagram or LinkedIn, sharing responses from your audience can build a sense of community. For Instagram, share some of your followers’ best answers to questions on your Stories, highlighting your appreciation for their insights. On LinkedIn, reply to comments or even feature interesting answers in a follow-up post. This shows your audience you’re listening, encouraging more engagement in the future.
Using polls, questions, and interactive features across both Instagram and LinkedIn is a versatile way to increase engagement and connect with your audience, whether you’re sparking a lighthearted discussion or diving into industry insights. Experiment with these tools, see what resonates best, and remember, it’s all about creating a space where your audience feels seen and heard.
