Let’s be real – we all love a good meme. Whether it’s a cat in a ridiculous outfit or that classic "Distracted Boyfriend" making yet another comeback, memes have become the language of the internet. But did you know they can also be your social media marketing superpower? 

If you’re not using memes in your marketing strategy yet, we need to talk.

Creating a social media calendar might seem like a daunting task, but trust us—it’s the secret to turning your online presence from chaos to calm. Whether you’re a startup, a wedding planner, or running your own bakery, these tips will help you streamline your content strategy, keep things fresh, and maintain consistency. Let’s get started!

June is arriving and it's hard to believe how quickly this year has passed! It seems like last week we were enjoying Lille’s elite Christmas markets and exchanging Secret Santa gifts.

But enough about the past (we get plenty of rain to reminisce about in England). Let's turn our attention to the upcoming summer heat and its potential impact on social media and marketing over the next four months!

In today’s digital age, social media has transformed the ways businesses interact with consumers. But what exactly is Social Media Marketing and how does it work? In this blog, we’ll deep dive through the ins and outs of social media marketing and the basic steps in building a social media strategy. 

Despite us only being 4 months into 2024, this year has been an absolute rollercoaster for social media but TikTok potentially being BANNED… now that takes the cake. 

We’ll be breaking down exactly what is going on with TikTok and how we think the changes will affect businesses that rely on influencer and digital marketing strategies. 

In this blog, we will guide you through the ins and outs of LinkedIn boosting, how to set up a boost on LinkedIn, our results and if we think you should set a budget aside to invest in paid advertisement as part of your social media strategy.

Trying to avoid the main storyline of the Terminator, a film based on mankind's ultimate demise due to artificial intelligence surpassing that of the human mind and setting out to destroy its creator, we’ll opt for a somewhat more happy topic, specifically the impact of AI and social media on future marketing

Social Media seems to be of paramount importance in society today, some may even see it as the most important aspect of their life and it can be incredibly important for your small business, and a very powerful tool which can enable you to grow. 

If you haven't heard already, LinkedIn is undoubtedly the best social media and networking platform for your business. It's where THE business leaders are. The question is... Are you team LinkedIn business page or LinkedIn personal profile to market your business? Read on to find out more…

No, this is not just a blog written by a millennial who does not accept the recent changes going on on Instagram. This is a frank text from someone who has worked with social media for the last 10 years (literally before it was cool) and has seen how all these changes have been affecting not only the market but also our cultural behaviours on a much larger scale.

With instagram becoming a pivotal platform for business owners to widen and grow their audience, it is important to optimize your profile in order to best reach potential clients. Our brilliant Intern John explains why Linktree is important and necessary for this optimization, along with a step by step guide to starting your page.

Are you already thinking about your 2022 social media strategy? Don’t worry we’ve got you covered!

A quick run-down on the latest updates and news from your most used social media platforms.

Are you running out of ideas for what to post on your social media platforms? Social Media can be challenging for small businesses, as content can take a while to think of and create.

Here are some Goho tips for your social media:

For the past few years social media platforms have been racing to introduce new features.

Since Snapchat sparked the stories explosion, neither old rivals or new contenders want to miss out on building different ways to share content - and none more so than Instagram.

Even for the most experienced and creative of social media managers, planning social media content can be difficult.

Thankfully, the team here at Goho are brimming with the creativity, experience, and know-how needed to kick ass at social media. We’re offering our top 10 social media tips free of charge. Check them out!

I know what you’re thinking, that hearing a marketer complaining about social media algorithms is about as common as hearing a British person complain about the weather. It happens all the time, I get it. BUT I’m not talking about the endless algorithm changes, or the relentless personalisation of ads and cross-sharing of data within the social media sphere (WhatsApp, I am looking at you). In fact, rather controversially, I am all for that!

Earlier this month, I was fortunate enough to join Hootsuite’s ‘Social Trends 2021’ webinar. The session was an incredibly insightful one - so much so that I’ve had to split my summary into two blog posts!

This first instalment will run through Hootsuite’s 5 key trends for social media in 2021, as determined by their fifth annual survey of over 11,000 marketers and industry experts.

Keep reading for a handy summary of the social media management platform’s detailed report.