Purpose and Creation for Instagram

With instagram becoming a pivotal platform for business owners to widen and grow their audience, it is important to optimize your profile in order to best reach potential clients. Our brilliant Intern John explains why Linktree is important and necessary for this optimization, along with a step by step guide to starting your page.

LinkTree as a marketing tool on Instagram

The instagram platform only allows for a single link in an account bio, creating a limit by allowing users to share only one site. Linktree, however, is a platform which allows a user to share multiple links. Where previously brands and creators had to continuously update the link in their bio, Linktree maximizes sharing potential, giving the user a glimpse into all the brand has to offer.

By directing the audience to a linktree the user is taken to a landing page containing various links to content relating to your business i.e. a website, videos, blogs, etc. The links may even include different social media platforms, charities and new campaigns.

Pros

It is easy to set up
Extremely user friendly
You are able to have a singular bio link to a wide variety of content
You are able to look at traffic and other stats which highlight how followers are interacting with the links
It’s FREE (unless you opt for a pro package)

Tips

Keep your Linktree up to date
- It is important to consistently update your Linktree to your business model and offerings by removing links which no longer apply or are less relevant while adding new or improved links which align with your goals.
Consider the PRO feature
- Although it is free to create a linktree account, the features in the pro package give relevant benefits to the page itself.
- One of these can be seen in the ‘branded tools’ which connects content to brands via its ability to create custom color schemes and icons
Do not oversaturate the page
- While it may be tempting to add any link you may find appealing, it is important to limit the amount you post
- This allows for a viewer to focus on only the most relevant content to your brand
Pay attention to your Titles
- Make sure your titles are captivating and interesting so that the user is enticed to click
Link Names
- Because you will use linktree as a platform to send a user to different sites, it is important give the link a name relevant to where you are sending the client

LinkTree set up

1. /linktr.ee/ to begin creating your account
2. Follow the on-screen instructions in order to categorize your company (should be self explanatory)

3. Select your business plan. Although Linktree is free, there are various payment plans which contain different benefits (see photo for reference)

4. There are two ways to add a link, although both have the same visual outcome.

‘Add New Link’ allows you to put in the title and URL

The ‘Explore link’ allows you to view different options of links by various categories

5. Once all of your desired links have been added it is now time to customize your page. By selecting the appearance tab, you are given the option to close from various different templates. You are also given the option of creating your own. It is important to note you are given a substantially wider pool to choose from when paying for the Pro package.

6. Adding to instagram
Now that you have completed your linktree, adding the page to your socials is rather simple. By clicking the share button on the top right of the page, you will be able to click on your desired platform (as shown in the picture and then copy the Url. Add this Url to your instagram profile and you are all set.

Conclusion:

For more tips and tricks on how to optimize your social media presence feel free to reach out! The Goho team has incredible services catered to what you are looking for.